Faded but Not Forgotten; Weathered Echoes of Quincy’s Past
Driving down Broadway it’s easy to become overwhelmed by the number of billboards and signs that line the street. The technology used to make these signs has improved drastically. Anyone can provide art files and the sign can be reproduced, put up and taken down. Very few of these billboard advertisements have much longevity. There was a time however when a sign was meant to last.
Quincy has a number of such advertisements which align the tops and sides of buildings. Signs that were hand painted and carefully thought out. These signs have since faded and now show the effects of time and weather. The once bright paint giving way to crackling views of the red brick, breaking through to the daylight it was robbed of when the paint was first applied. These weathered echoes of the past look on advertising a time and social mentality that no longer stares back at it. The following is a brief pictorial on some of the signs I have managed to photograph. I truely believe they are an under appreciated piece of Quincy that makes it a hometown. The marks of a culture, community, and a hometown.